When it comes to the
integration of click to call services with your business website, the very
first thing that comes up in your mind is the question “Why?” This question can
be answered if you consider yourself as a customer looking for some product or
service. Analyze your experience on some website as a customer. The scenario is
often as follows:
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You visit a website and explore the various
features and services provided.
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You reach to the “Contact us” tab and explore
the various contact options.
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Some provide the option of instant messaging
or text chat. Some offer a form that needs to be filled up and the sales team
contacts when they are available. Some of them would just give certain business
phone numbers that you would not down and dial.
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When dialing a number, first of all, there
may be trouble of codes and secondly, if the number is not toll free, call
expenses have to be borne by you.
So many steps to connect to
the sales team at the back. Why would a client take so much pain if he is
getting a ready-to-use option for calling purpose? This is why most of the
business websites today are considering their integration with click to call
services. This feature can be integrated
with the contemporary Hosted PBX systems that most of the large business
organizations use these days. This feature can prevent the hitches that arise
in the communication interface by making connection simpler and offering
extensive services to clients.
What is there at the front
and back end of this communication interface? All you would require is to embed
a certain code in your website with a button connected to the code. You need to
associate a phone number which is generally a toll free number and this number
is to be connected with the button. There will be users at the front end and
sales or support team at the back end. You can even add two different buttons
for click to call with different 800 numbers to project a bigger business
image. This makes the customers feel that you not only afford the expense of
customer calling you for sales but also afford expenses to deliver support for
the services you are leveraging.
Click to call requires connection
to your website. This feature may even be mentioned in the Meta data for your
website so that the customers may notice this feature and click your website.
This is likely to increase your results in SEO as well. Moreover, there are
many business firms that use this feature in PPC campaigns and get calls from
there. You must be wondering why there is need for a separate number. This is
required so that you are able to track the business phone calls that are
directed through these special features. This can help them to analyze which
activity is raising the maximum results.
The functionality of HostedPBX VOIP has extended the calling functionality to quite an extent. There are a
number of new features and enhancements in technology each day and the use of
hosted interface offers the benefit of easy integration. The latest technology
can thus be used without any upgrades. The use of click to call feature is
though not quite popular amongst the masses but those who hold possession of
this feature have seen considerable rise in business profits.
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